C U R R E N T PEDORTHICS Volume 42, Issue 1 www.pedorthics.org Casting Confusion? What to Know Before the Dye is Cast Working Miracles? Steer the Social Media Revolution your Way Pedorthic Footwear Association (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036 C U R R E N T PEDORTHICS voluME 42, iSSuE 1 Working Miracles? FEAtuRES 16 Casting Confusion? What to Know Before the Dye is Cast By Seamus Kennedy 20 24 5 PFA Corporate Sponsors 6 From the Editor 8 From the President Working Miracles? 11 Board Member Profile By Dean Mason 12 Pulse of the Profession PFA Teams with PAC to Bring You the 2010 North American Pedorthic Congress 14 Government Affairs 28 Association News 30 Industry News 39 Vendor News 40 Pedorthic Industry Events 41 Pedorthic Marketplace 42 Product Reference Guide Pedorthics can Offer Hope and Mobility Where Little Existed Global Excitement Builds for First-of-its-kind Gathering By Kristi Hayes, C.Ped, Vice President, PFA 26 DEPARtMENtS Give Your Business More Carnegie and Less Ogilvy How Pedorthists Can Help Steer the Social Media Revolution Their Way By Dennis Collins CURRENT PEDORTHICS • Volume 42, Issue 1 1 C U R R E N T PEDORTHICS Pedorthic Footwear Association Board of Directors Executive Committee President: Dane LaFontsee, C. Ped. Vice President: Kristi Hayes, C. Ped. Treasurer: Liz Chiles, C. Ped. Secretary: Jamie Dick, C. Ped., PT Headquarters Staff Directors Ryan Nichols, C. Ped., OST Stuart L. Pressman, C. Ped., CO Jay Zaffater, C. Ped., BOC Pedorthist Dean Mason, C. Ped., OST, BOCO Arthur Smuckler, C. Ped. Michael D. Veder, C. Ped., CO, BOCO Faith Ballard, C. Ped., CO Harlon Compton, C. Ped., CO Tamara A. Daulton, C. Ped. Membership Services Coordinator Tristan Wood Pedorthic Educators Liaison: Robert Schwartz Vendor/Manufacturer Liaison: Stephen O’Hare Legal Counsel: Allan J. Weiner Director of Meetings and Conventions John Rubsamen Medical Advisors Allan B. Grossman, DPM, FACFAS Craig Young, MD Exhibits and Sponsorship Coordinator Marlene Mirman Executive Director Brian K. Lagana Director of Education Al Baggett Education Associate Lauren Kemp Editorial Staff Director of Marketing Caroline Fuchs Kristi Hayes, C.Ped . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Executive Editor Dennis Coyle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Editor William Wargo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Art Director Steve Biernacki. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Design/Production Marketing Coordinator Kevin Hurley Advertising & Services Government Relations Director William H. Applegate Tristan Wood. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Membership Tracey Aaron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Current Pedorthics Marlene Mirman. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PFA Symposium Current Pedorthics (ISSN 1552-8111) is published bimonthly by the Pedorthic Footwear Association (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036. Telephone: 202-367-1145 or 800673-8447, Fax: 202-367-2145, Web site: www.pedorthics.org, E-mail: info@pedorthics.org. Copyright© 2010, PFA. All rights reserved. No part of this publication may be reproduced in any manner without written permission. Letters to the Editor and other unsolicited material are assumed intended for publication and are subject to editing. Marketing/Communications & Editorial Committee Chair: Kristi Hayes Faith Ballard Liz Chiles Articles in CP do not necessarily reflect the opinion of PFA, its Board of Directors or its employees. CP’s use of trademarked names is done in an editorial fashion intended to benefit the trademark owner, with no intention of trademark infringement. Jamie Dick Subscriptions are available for $45 per year in the United States ($65 outside USA). Back copies, if available, may be purchased for $5 U.S. Stuart Pressman If you have any questions regarding display advertising or classified ads, please e-mail Tracey Aaron at taaron@arlpub.com. Please send all product- and industry-related press releases to CPeditorial@pedorthics.org. 2 CURRENT PEDORTHICS • Volume 42, Issue 1 Tammy Daulton Rob Sobel Stabilizer for motion control and exceptional stability Rocker sole for a smooth and comfortable ride Walking naturally is now in fashion: Shock absorber for a soft heel strike In Stock Spring 2010 Contact your KANNER sales representative, dial 1-800-361-3466 or write info@kannercorp.net 13.10.2009 11:49:43 Uhr Proudly introducing Rolling Soft by Gabor. A built-in stabilizer for enhanced motion control ensures optimum lateral and medial stability. Experience a smooth natural ride and superior weight distribution through the steady transfer of bodyweight from heel strike to toe off. Reduced foot fatigue, improved posture and gait – and less risk of injury. Test walk Rolling Soft today! gab_2356_01_FAZ_RollingSoft_US_297x210 1