C U R R E N T PEDORTHICS May/June 2010 Grassroots Advocacy 101 PPACA: Congresswoman Carolyn McCarthy Shares Her Opinions Bills of Interest: PFA Provides State Legislative Session Update Pedorthic Footwear Association (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036 Volume 42, Issue 3 www.pedorthics.org With one of the largest and most extensive selections in orthopedic footwear, stepping in style has never been so easy! Our footwear stock includes Aetrex, Apex, Advanced, Brooks, Drew, Orthofeet, Pedors and Sebago. We also offer medicare approved custom diabetic inserts, toe fillers, prefab diabetic inserts, as well as any other products pertaining to foot and ankle management. We guarantee wholesale pricing, huge product selections, and a commitment to excellent service you have to experience. Call 800.662.7633 for a 2010 wholesale catalogue. www.mmarmedical.com C U R R E N T PEDORTHICS M ay / J u n e 2 0 1 0 , V o l u m e 4 2 , I s s u e 3 10 20 FEATURES Departments Grassroots Advocacy 101 5 PFA Corporate Sponsors To protect the pedorthic community, PFA will continue to evolve in delivering effective messages to elected officials. 6 From the President PPACA: Congresswoman Carolyn McCarthy Shares Her Opinions 32 Association News Current Pedorthics had the opportunity to interview Congresswoman Carolyn McCarthy (NY-4) on several issues of importance to pedorthists and the pedorthic profession. 22 Bills of Interest: PFA Provides State Legislative Session Update Being aware of legislation in the state capitol is as important as legislative and regulatory activities in Washington, D.C. 30 8 Board Member Profile 38 Advertiser Index 42 Coding, Billing and Reimbursement 46 Industry News 48 Pedorthic Industry Events 50 Pedorthic Marketplace 52 Product Reference Guide What’s the Strategic Value of Your Referral Relationships? By David Nour What is your impression of networking? Online or offline, too many pedorthists, allied health care providers and suppliers feel it’s an insincere trade of favors or, at best, an elegant way of using people to get what you want. Pedorthic Footwear Association • www.pedorthics.org 1 C U R R E N T PEDORTHICS Pedorthic Footwear Association Board of Directors Executive Committee President: Dane LaFontsee, C.Ped. Vice President: Kristi Hayes, C.Ped. Treasurer: Liz Chiles, C.Ped. Secretary: Jamie Dick, C.Ped., PT Headquarters Staff Directors Ryan Nichols, C.Ped., OST Stuart L. Pressman, C.Ped., CO Jay Zaffater, C.Ped., BOC Pedorthist Dean Mason, C.Ped., OST, BOCO Arthur Smuckler, C.Ped. Michael D. Veder, C.Ped., CO, BOCO Faith Ballard, C.Ped., CO Harlon Compton, C.Ped., CO Tamara A. Daulton, C.Ped. Membership Services Coordinator Tristan Wood Pedorthic Educators Liaison: Robert Schwartz Vendor/Manufacturer Liaison: Stephen O’Hare Legal Counsel: Allan J. Weiner Meetings and Conventions Director John Rubsamen Medical Advisors Allan B. Grossman, DPM, FACFAS Craig Young, MD Exhibits and Sponsorship Coordinator Marlene Mirman Executive Director Brian K. Lagana Education Director Al Baggett Education Associate Lauren Kemp Editorial Staff Marketing Manager Kara Dress Kristi Hayes, C.Ped . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Volunteer Executive Editor Dennis Coyle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Editor William Wargo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Art Director Steve Biernacki. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Design/Production Senior Marketing Coordinator Kevin Hurley Advertising & Services Government Relations Director William H. Applegate Tristan Wood. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Membership Tracey Aaron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Current Pedorthics Marlene Mirman. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PFA Symposium Current Pedorthics (ISSN 1552-8111) is published bimonthly by the Pedorthic Footwear Association (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036. Telephone: 202-367-1145 or 800-673-8447, Fax: 202-367-2145, website: www.pedorthics.org, E-mail: info@pedorthics.org. Copyright© 2010, PFA. All rights reserved. No part of this publication may be reproduced in any manner without written permission. Letters to the Editor and other unsolicited material are assumed intended for publication and are subject to editing. Articles in CP do not necessarily reflect the opinion of PFA, its Board of Directors or its employees. CP’s use of trademarked names is done in an editorial fashion intended to benefit the trademark owner, with no intention of trademark infringement. Subscriptions are available for $45 per year in the United States ($65 outside USA). Back copies, if available, may be purchased for $5 U.S. If you have any questions regarding display advertising or classified ads, please e-mail Tracey Aaron at taaron@arlpub.com. Please send all product- and industry-related press releases to CPeditorial@pedorthics.org. 2 CURRENT PEDORTHICS • May/June 2010 • Volume 42, Issue 3 Marketing, Communications & Editorial Committee Chair: Kristi Hayes Co-Chair: Tammy Daulton Faith Ballard Liz Chiles Jamie Dick Dean Mason Ryan Nichols Stuart Pressman Rob Sobel Jay Zafatter Medical