C U R R E N T PEDORTHICS Volume 41, Issue 6 www.pedorthics.org The Perfect Fit Pedorthists Teach the Benefits of Therapeutic Footwear Get to Know … Your President PFA Launches PFA PAC Pedorthic Footwear Association (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036 C 2009 Symposium: As Big as Texas U R R E N T PEDORTHICS V o lu m e 4 1 , I s s u e 5 PFA Needs You: Help Us Create a Better Publication The PFA Marketing and Communications Committee has great plans for Current Pedorthics in 2010. This group of your peers met during the 2009 Symposium in Dallas, Texas. Together, these volunteers created a robust editorial calendar for this journal. “We want our flagship publication to be a reflection of what is affecting our members every day,” says Committee Chair and PFA Vice President Kristi Hayes. “But more than that, we want articles to educate and challenge pedorthists about what our profession will be facing and shaping.” The committee set a schedule of themed issues. If you have an idea for an article or would like to contribute, please contact Kristi Hayes at khayes0419@hotmail.com or Managing Editor Jay Strother at jstrother@pedortics.org. March April: Theme: Green Issue/Style Issue May/June: Government Affairs Issue July/August: Allied Professions September/October: Business Practice Management November/December: Congress Wrap Up FEATURES Departments 12 2009 Symposium: As Big as Texas 5 PFA Corporate Sponsors PFA members gathered in Texas for the 51st Annual PFA Symposium. See some of the highlights. 32 Association News 16 The Perfect Fit By Anya Martin Three American pedorthists teach the benefits of therapeutic footwear to workers fighting parasitic disease in developing countries. 24 Building a Better Foundation 25 Leader of the PAC 34 Industry News 38 Vendor News 40 Pedorthic Industry Events 41 Web Resources 42 Product Reference Guide The Pedorthic Foundation reinvented itself in 2009. Here’s how you can help. By Stacey Moye PFA recently formed the PFA PAC. 26 Are You Ready to Socialize Your Business? By Dennis Collins Social media is affecting how you reach customers and prospects. Cover: Dennis Janisse, C.Ped., NPS Inc., savors the moment of sandal completion with John Umaru, lymphatic filariasis program manager, Nigeria. CURRENT PEDORTHICS • Volume 41, Issue 6 1 C U R R E N T PEDORTHICS Pedorthic Footwear Association Board of Directors Executive Committee President: Dane LaFontsee, C. Ped. Vice President: Kristi Hayes, C. Ped. Treasurer: Liz Chiles, C. Ped. Secretary: Jamie Dick, C. Ped., PT Headquarters Staff Directors Ryan Nichols, C. Ped., OST Stuart L. Pressman, C. Ped., CO Jay Zaffater, C. Ped., BOC Pedorthist Dean Mason, C. Ped., OST, BOCO Arthur Smuckler, C. Ped. Michael D. Veder, C. Ped., CO, BOCO Faith Ballard, C. Ped., CO Harlon Compton, C. Ped., CO Tamara A. Daulton, C. Ped. Membership Services Coordinator Executive Director Brian K. Lagana Tristan Wood Director of Education Al Baggett Education Associate Lauren Kemp Pedorthic Educators Liaison: Robert Schwartz Vendor/Manufacturer Liaison: Stephen O’Hare Legal Counsel: Allan J. Weiner Director of Meetings and Conventions Medical Advisors Allan B. Grossman, DPM, FACFAS Craig Young, MD Exhibits and Sponsorship Coordinator Editorial Staff Director of Marketing Jay Strother. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Publisher and Editor William Wargo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Art Director Steve Biernacki. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Design/Production Caroline Fuchs Advertising & Services Kevin Hurley Caroline Stainback. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Membership Tracey Aaron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Current Pedorthics Marlene Mirman. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PFA Symposium Government Relations Director Current Pedorthics (ISSN 1552-8111) is published bimonthly by the Pedorthic Footwear Association (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036. Telephone: 202-367-1145 or 800673-8447, Fax: 202-367-2145, Web site: www.pedorthics.org, E-mail: info@pedorthics.org. Copyright© 2010, PFA. All rights reserved. No part of this publication may be reproduced in any manner without written permission. Letters to the Editor and other unsolicited material are assumed intended for publication and are subject to editing. Articles in CP do not necessarily reflect the opinion of PFA, its Board of Directors or its employees. CP’s use of trademarked names is done in an editorial fashion intended to benefit the trademark owner, with no intention of trademark infringement. Subscriptions are available for $45 per year in the United States ($65 outside USA). Back copies, if available, may be purchased for $5 U.S. If you have any questions regarding display advertising or classified ads, please e-mail Tracey Aaron at taaron@arlpub.com. Please send all product- and industry-related press releases to CPeditorial@pedorthics.org. 2 CURRENT PEDORTHICS • Volume 41, Issue 6 John Rubsamen Marlene Mirman Marketing Coordinator William H. Applegate Marketing/Communications & Editorial Committee Chair: Kristi Hayes Faith Ballard Liz Chiles Jamie Dick Tammy Daulton Stuart Pressman Rob Sobel ? 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