C U R R E N T PEDORTHICS March/April 2010 Volume 42, Issue 2 Stlish Footwear, changing trends Wanna Save some Green? Eco-Friendly Footwear Can Help Save Our World Pedorthic Footwear Association (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036 www.pedorthics.org C U R R E N T PEDORTHICS March/april 2010, Volume 42, Issue 2 12 FEATURES Departments Stylish Footwear, Changing Trends: Industry Experts Provide Insight to each Genders’ Wants & Needs 5 PFA Corporate Sponsors HER Perspective HIS Perspective By Kristi Hayes, C.Ped. By Stuart Pressman, C.O., C.Ped Knowing and understanding the other gender’s style preferences for your patients can be challenging. Read the HER and HIS Perspectives to get an insider’s perspective. 18 22 Wanna Save some Green? Going Green Will Help Your Bottom Line By Kristi Hayes, C.Ped. Going green can mean saving green. Whether your practice is large or small — and no matter what type of setting you are in — you too, can start thinking and implementing Earth- and moneysaving techniques. 6 From the Editor 8 Board Member Profile 11 Ask the Coding Committee 26 Association News 28 Government Affairs 33 Industry News 34 Vendor News 36 New PFA Members 38 Pedorthic Industry Events 40 Pedorthic Marketplace 42 Product Reference Guide Eco-Friendly Footwear Can Help Save Our World By Kristi Hayes, C.Ped. The shoes on your feet may be bad for the environment. Pedorthic Footwear Association • www.pedorthics.org 1 C U R R E N T PEDORTHICS Pedorthic Footwear Association Board of Directors Executive Committee President: Dane LaFontsee, C.Ped. Vice President: Kristi Hayes, C.Ped. Treasurer: Liz Chiles, C.Ped. Secretary: Jamie Dick, C.Ped., PT Headquarters Staff Directors Ryan Nichols, C.Ped., OST Stuart L. Pressman, C.Ped., CO Jay Zaffater, C.Ped., BOC Pedorthist Dean Mason, C.Ped., OST, BOCO Arthur Smuckler, C.Ped. Michael D. Veder, C.Ped., CO, BOCO Faith Ballard, C.Ped., CO Harlon Compton, C.Ped., CO Tamara A. Daulton, C.Ped. Membership Services Coordinator Tristan Wood Pedorthic Educators Liaison: Robert Schwartz Vendor/Manufacturer Liaison: Stephen O’Hare Legal Counsel: Allan J. Weiner Meetings and Conventions Director John Rubsamen Medical Advisors Allan B. Grossman, DPM, FACFAS Craig Young, MD Exhibits and Sponsorship Coordinator Marlene Mirman Executive Director Brian K. Lagana Education Director Al Baggett Education Associate Lauren Kemp Editorial Staff Marketing Manager Kara Dress Kristi Hayes, C.Ped . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Volunteer Executive Editor Dennis Coyle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Editor William Wargo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Art Director Steve Biernacki. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Design/Production Senior Marketing Coordinator Kevin Hurley Advertising & Services Government Relations Director William H. Applegate Tristan Wood. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Membership Tracey Aaron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Current Pedorthics Marlene Mirman. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PFA Symposium Current Pedorthics (ISSN 1552-8111) is published bimonthly by the Pedorthic Footwear Association (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036. Telephone: 202-367-1145 or 800673-8447, Fax: 202-367-2145, Web site: www.pedorthics.org, E-mail: info@pedorthics.org. Copyright© 2010, PFA. All rights reserved. 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Please send all product- and industry-related press releases to CPeditorial@pedorthics.org. 2 CURRENT PEDORTHICS • March/April 2010 • Volume 42, Issue 2 Marketing/Communications & Editorial Committee Faith Ballard Liz Chiles Harlon Compton Co-Chair: Tammy Daulton Jamie Dick Chair: Kristi Hayes Dean Mason Ryan Nichols Stuart Pressman Rob Sobel Jay Zafatter Our Mission is Comfort... Each year millions of people will develop foot complications due to health problems. Properly fitted shoes are essential for reducing these risks. Dr. Comfort shoes are made from the finest leathers and are scientifically designed for various foot complications. Call now to experience exceptional quality and profitability with our exclusive turn key program for your professional practice. The Finest Quality Comfort Footwear and Inserts Period! 1-800-992-3580 www.drcomfort.com ©2010 Dr. Comfort Shoes All Rights Reserved