C U R R E N T PEDORTHICS September/October 2010 Volume 42, Issue 5 www.pedorthics.org Get the Most Bang for Your Buck in Orlando — Follow Me! Mission: PFA Director Visits Haiti to Help Rebuild Marketing is NOT a Dirty Word! Pedorthic Footcare Association (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036 With one of the largest and most extensive selections in orthopedic footwear, stepping in style has never been so easy! Our footwear stock includes Aetrex, Apex, Advanced, Brooks, Drew, Orthofeet, Pedors and Sebago. We also offer medicare approved custom diabetic inserts, toe fillers, prefab diabetic inserts, as well as any other products pertaining to foot and ankle management. We guarantee wholesale pricing, huge product selections, and a commitment to excellent service you have to experience. Call 800.662.7633 for a 2010 wholesale catalogue. www.mmarmedical.com C U R R E N T PEDORTHICS S e p t e m b e r / O c to b e r 2 0 1 0 , V o l u m e 4 2 , I s s u e 5 Mission: PFA Director Visits Haiti to Help Rebuild By Kristi Hayes, C.Ped page 20 FEATURES Departments Get the Most Bang for Your Buck in Orlando — Follow Me! 5 PFA Corporate Sponsors By Kristi Hayes, C.Ped. 30 8 From the Editor Document, Document, Document! 10 2010 North American Pedorthic Congress Preview 40 Pedorthists can Learn from Kitchen Nightmares and Chef Gordon Ramsey 16 By Dean Mason, C.Ped., OST, BOCO By Shane Hayes, C.Ped. 44 The Art of Pedorthic Selling 48 No Boundaries: You can Market Your Pedorthics Services in a DME Facility 54 Association News 55 Advertiser Index 56 Pedorthic Marketplace By Kristi Hayes, C.Ped. By Peg Mitchel, C.Ped. 51 6 From the President Marketing is NOT a Dirty Word! How to Ethically and Passionately Share Information By Kristi Hayes, C.Ped. Editor’s note: Due to the additional North American Pedorthic Congress preview content, PFA was unable to publish some of Current Pedorthics’ regular departments, including the product reference guide, industry news, vendor news, reimbursement news and the industry events. The information is available at www.pedorthics.org, and the departments will resume publication in the November/December issue. If you have any questions, please contact Editor Dennis Coyle at dcoyle@pedorthics.org. Pedorthic Footcare Association • www.pedorthics.org 1 C U R R E N T PEDORTHICS Pedorthic Footcare Association Board of Directors Executive Committee President: Dane LaFontsee, C.Ped. Vice President: Kristi Hayes, C.Ped. Treasurer: Liz Chiles, C.Ped. Secretary: Jamie Dick, C.Ped., PT Headquarters Staff Directors Faith Ballard, C.Ped., CO Harlon Compton, C.Ped., CO Tamara A. Daulton, C.Ped. Dean Mason, C.Ped., OST, BOCO Ryan Nichols, C.Ped., OST Stuart L. Pressman, C.Ped., CO Arthur Smuckler, C.Ped. Michael D. Veder, C.Ped., CO, BOCO Jay Zaffater, C.Ped. Membership Services Coordinator Tristan Wood Pedorthic Educators Liaison: Robert Schwartz, C.Ped. Vendor/Manufacturer Liaison: Stephen O’Hare Legal Counsel: Allan J. Weiner Meetings and Conventions Director John Rubsamen Medical Advisors Allan B. Grossman, DPM, FACFAS Craig Young, MD Exhibits and Sponsorship Coordinator Marlene Mirman Executive Director Brian K. Lagana Education Director Joyce Arawole Education Associate Lauren Kemp Editorial Staff Marketing Manager Kara Dress Kristi Hayes, C.Ped . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Volunteer Executive Editor Dennis Coyle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Editor William Wargo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Art Director Steve Biernacki. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Design/Production Senior Marketing Coordinator Kevin Hurley Advertising & Services Government Relations Director William H. Applegate Tristan Wood. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Membership Tracey Aaron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Current Pedorthics Marlene Mirman. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PFA Symposium Current Pedorthics (ISSN 1552-8111) is published bimonthly by the Pedorthic Footcare Association (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036. Telephone: 202-367-1145 or 800-673-8447, Fax: 202-367-2145, website: www.pedorthics.org, E-mail: info@pedorthics.org. Copyright© 2010, PFA. All rights reserved. No part of this publication may be reproduced in any manner without written permission. Letters to the Editor and other unsolicited material are assumed intended for publication and are subject to editing. Articles in Current Pedorthics do not necessarily reflect the opinion of PFA, its board of directors or its employees. Current Pedorthics’ use of trademarked names is done in an editorial fashion intended to benefit the trademark owner, with no intention of trademark infringement. Subscriptions are available for $45 per year in the United States ($65 outside USA). Back copies, if available, may be purchased for $5 U.S. If you have any questions regarding display advertising or classified ads, please e-mail Tracey Aaron at taaron@arlpub.com. Please send all product- and industry-related press releases to CPeditorial@pedorthics.org. 2 CURRENT PEDORTHICS • September/October 2010 • Volume 42, Issue 5 Marketing, Communications & Editorial Committee Chair: Kristi Hayes, C.Ped. Co-Chair: Tamara A. Daulton, C.Ped. Faith Ballard, C.Ped., CO Liz Chiles, C.Ped. Jamie Dick, C.Ped., PT Dean Mason, C.Ped., OST, BOCO Ryan Nichols, C.Ped., OST Stuart Pressman, C.Ped., CO Rob Sobel, C.Ped. Jay Zafatter, C.Ped.