current Pedor thics T he Offic i a l P u b l i c a t i o n o f t h e P e d ort hi c Foot care A ssoci at i on Practice Management: Safety And Health Protocols – Updates And Best Practices PAGE 28 A REVIEW OF FOOT PAIN - A STEP FORWARD FOR THE PEDORTHIST (PART 1) PAGE 14 RISE TO THE TOP AND GET YOUR WEBSITE NOTICED! PAGE 18 WHAT CONSTITUTES GOOD DOCUMENTATION? PAGE 12 Vol. 44, Issue 3 | May/June 2012 | www.pedorthics.org #1 in Metatarsal Pads Help Relieve Ball-of-Foot Pain PQ products feature a low rebound and modulus. PQ remains soft, does not absorb moisture, and is excellent for soft-tissue protection. PQ contains no silicones. PQ products dissipate shock and shear horizontally better than silicone-based materials that tend to rebound shock and shear back into the body. Eca talo g Download Riecken’s Ecatalog at www.FootComfortWorld.net insoles | pads | lifts | wedges | spring plates | lab supplies Foo t-C are So ECat alog lutio Ins ole s Pa ds Lifts -W He el C edge s up Sp ring Pla Da te nce r Se para Pads tors Lab Sup plie s ns So ld Onl yB y Pro fe ssio nals Call (800) 331-8040, ext 100, to order Riecken’s PQ Gel Foot-Care Solutions. ® Riecken’s Orthotic Laboratories (812)476-8006 • ricknorlab@aol.com 5115 Oak Grove Road, Evansville IN 47715 Riecken’s PQ Gel Foot-Care Solutions are also available from Cascade, PEL, P.W. Minor, Verne Bintz and Warwick Enterprises. 1-10 ORTHAHEEL CONTROLS ROLLING OVER OF THE FEET (OVER PRONATION). PO TRIST DESIG DIA D NE AFTER USTRALIA 9 BEFORE A IN 197 BOR N NATURAL RELIEF ©2011 Shoe, Inc.Inc. ©2012New NewBalance BalanceAthletic Athletic Shoes, THE 1540 A refreshing new take on the 1123, the New Balance 1540 provides maximum comfort for the runner seeking the highest level of optimal control. New Balance calls a shoe “Made in the USA” only if the domestic content is at 70% or more. current Pedor thics May/June 2012 Volume 44, Issue 3 Features 12 | Documentation for Smarties By Dean Mason, C. Ped. Documentation is critical to the profession and your practice and it can save you, should there ever be a challenge to your treatment. Just like in law, if it’s not on paper, it doesn’t exist. 14 |  CEP 24 | Diabetes Update: Nontraumatic Lower Extremity Amputation By Current Pedorthics Staff According to the American Diabetes Association, current studies demonstrate a 67% decline in Nontraumatic Lower Extremity Amputations (NLEAs) due to proper foot care and the managing of high-risk feet problems among diabetic patients. A Review of Foot Pain A Step Forward for the Pedorthist (Part 1) 28 | Practice Management: A Perspective of Safety By Robert G. Smith DPM, MSc. RPh., C.Ped. By Jay Zaffater, C. Ped Many of us are well rooted in safe and proper protocol in our clinics and stores, but sometimes we cut a few corners or forget something important. Chances are you might need to update your safety practices. Today, foot pain in adults has a significant impact on their health-related quality of life, and as a Pedorthist, you can make a tremendous impact on involving and motivating these patients. 18 | You Want to be the “Cream of the 32 | Pedorthic Practice Marketing – Bringing the World Happier Feet in a Professional and Caring Way By Kristi Hayes, C. Ped Crop”…..Rise to the Top and Get your Website Noticed! 22 | The Business of Retail By Rob Sobel, C. Ped. Flirting with the idea of opening a shoe store? Before you do, consider the Business Performance Report from last year’s PFA Symposium to find out what you need and what it takes to make it in the retail shoe business. By Kristi Hayes, C.Ped. When it comes to marketing your practice, your promotion will encompasses all your business activities and it’s important for all specialties, especially for those times when managed care referral dictates are less stringent. If you’re running a business in this day and age, you need to have a website and it can’t be just any old website. If you want to rise to the top, you need consider more than just design and information. 36 | Succession Planning For Privately-Held Businesses – Questions Aplenty By Allan J. Weiner The importance of working together with your legal advisor, can help you address unexpected business and practice issues that can arise from sudden life events. Departments 6 8 10 43 From the President From the Executive Director PFA News Industry News Cover Photo: ©iStockphoto.com/Jeff Banke 44 Government Affairs 45  Reimbursement & Coding News 47 Pedorthic Education 48 Marketplace 49 Products & Services 52  Advertiser Index Current Pedorthics May|June 2012 3 current Pedorthics Executive Committee Corporate Sponsors PFA offers its thanks to these corporate sponsors whose support allows PFA to serve members and the greater pedorthic community. Platinum Sponsors PRESIDENT Kristi Hayes, C.Ped. VICE PRESIDENT Liz Chiles, C.Ped. TREASURER Jamie Dick, C.Ped., PT SECRETARY Jay Zaffater, C.Ped., BOC Pedorthist DIRECTORS Matt D. Almeida, C.Ped.; Christopher J. Costantini, C.Ped.; Tamara A. Daulton, C.Ped.; Jeremy A. Long, C.Ped.; Dean Mason, C.Ped., OST, BOCO, CO; Patricia A. Pande, C.Ped.; Stuart L. Pressman, C.Ped., CO; Rob Sobel, C.Ped.; and Michael D. Veder, C.Ped., CO, BOCO VENDOR/MANUFACTURER LIAISON Andrew B. Simonds MEDICAL ADVISOR James B. McGuire, DPM, C.Ped., PT Editorial Staff VOLUNTEER EXECUTIVE EDITOR Kristi Hayes, C.Ped. EDITOR Margaret Hren ART DIRECTOR Teresa Gutsick DESIGN/PRODUCTION Derek Heilmann; Susannah Letouze PRINTER Balmar Inc. Advertising & Sales Staff CURRENT PEDORTHICS Margaret Hren Sliver Sponsor MEMBERSHIP Brian K. Lagana Headquarters Staff EXECUTIVE DIRECTOR Brian K. Lagana MEMBERSHIP SERVICES Brian K. Lagana CONTINUING EDUCATION Brian K. Lagana MEETINGS AND CONVENTIONS MANAGER Annette Suriani, CMP; Rebecca Fazarri, CMP SPONSORSHIP AND ADVERTISING FULFILLMENT Margaret Hren GOVERNMENT RELATIONS DIRECTOR William H. Applegate, Bryan Cave, LLC LEGAL COUNSEL Allan J. Weiner, Kelley Drye & Warren, LLP Marketing, Communications & Editorial Committee CHAIR Kristi Hayes, C.Ped. CO-CHAIR Rob Sobel, C.Ped. MEMBERS Faith Ballard, C.Ped., CO; Liz Chiles, C.Ped.; Tamara A. Daulton, C.Ped.; Jamie Dick, C.Ped., PT; Dean Mason, C.Ped., OST, BOCO, CO; Patricia A. Pande, C.Ped.; Stuart Pressman, C.Ped., CO; Jay Zafatter, C.Ped., BOC Pedorthist Current Pedorthics (ISSN 1552-8111) is published bimonthly by the Pedorthic Footcare Association (PFA), 8400 Westpark Dr., 2nd Floor, McLean, VA 22102. Telephone: (703) 610-9035 or (800) 673-8447, Fax: (703) 995-4456, Website: www.pedorthics.org, Email: info@pedorthics.org. Copyright© 2012, PFA. All rights reserved. No part of this publication may be reproduced in any manner without written permission. Letters to the Editor and other unsolicited material are assumed intended for publication and are subject to editing. Articles in Current Pedorthics do not necessarily reflect the opinion of PFA, its board of directors or its employees. Authors are responsible for the validity of their content and credentials. Current Pedorthics’ use of trademarked names is done in an editorial fashion intended to benefit the trademark owner, with no intention of trademark infringement. The annual subscription fee is included in PFA members’ dues. Subscriptions are available for $65 per year in the United States ($95 outside U.S.). Back copies, if available, may be purchased for $10 U.S. If you have any questions regarding display advertising or classified ads, please contact Margaret Hren at (703) 610-9035 or email CPAdvertising@pedorthics.org. Please send all product- and industry-related press releases to Editorial@pedorthics.org. 4 Pedorthic Footcare Association www.pedorthics.org Bronze Sponsors