Current Pedorthics www.pedorthics.org Volume 39, Number 4 July/August 2007 Inside Look: Shoe Dermatitis: A Practical Guide for the Pedorthist Pedorthic Footwear Association (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036 Pedorthic Management of End Stage Diabetes Mellitus Michael Veder is Busy, But Not too Busy for PFA CURRENT PEDORTHICS J uly / A u g ust 2007 Pedorthic Management of End Stage Diabetes Mellitus 18 FEATURES 6 Shoe Dermatitis: A Practical Guide for the Pedorthist By Robert G. Smith DPM, MS ed. 14 Michael Veder is Busy, But Not too Busy for PFA Departments 4 Current Pedorthics' Message 32 Association News 38 Industry News 42 Government Affairs By Dennis Coyle 48 Resource Center 16 PFA Member Finds ‘Solutions 4 Feet’ 50 Vendor News By Berry Craig 50 Pedorthic Marketplace 18 Pedorthic Management of End Stage Diabetes Mellitus 52 Pedorthic Industry Events By Paul Chromey, B.S., D.P.M., C. Ped. 54 Advertiser Index PFA Symposium Updates & Features 57 Product Reference Guide 24 54 New PFA Members CURRENT PEDORTHICS • July/August 2007 1 Pedorthic Footwear Association Board of Directors Randy Stevens, C. Ped., BOCped., CFO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . President Dane LaFontsee, C. Ped. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President Kristi Hayes, C. Ped. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Secretary/Treasurer Mike Forgrave, C. Ped., C. Ped. (C). . . . . . . . . . . . . . . . . . . . . . . . . . . . Immediate Past President Jamie Dick, PT, C. Ped. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Director Arthur Smuckler, C. Ped.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Director Michael D. Veder, C. Ped., CO, BOCO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Director Faith Ballard, C. Ped., CO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Director Alan Barthold, C. Ped.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Director Harlon Compton, C. Ped., CO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Director Liz Chiles, C. Ped.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Director Stuart L. Pressman, C. Ped., CO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Director David Solomon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vendor/ManufacturerLliaison Allan J. Weiner. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Legal Counsel Headquarters Staff Executive Director Brian K. Lagana Association Coordinator Ben Petok Membership Services Coordinator Erin L. McGill Director of Education Al Baggett David J. Levine, DPM, C. Ped. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Medical Advisor Craig Young, MD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Medical Advisor Raymond L. Fritz, DPM, C. Ped. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Medical Advisor Education Associate Andrea Tsupros Editorial Staff Director of Meetings and Conventions Cele Fogarty Jay Strother. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Publisher Dennis Coyle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Editor William Wargo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Design/Production Advertising & Services Erin McGill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Membership Brian K. Lagana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Current Pedorthics Monica Kurlemann. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PFA Symposium Exhibits and Sponsorship Coordinator Monica Kurlemann Director of Marketing Gregory Akroyd Marketing Associate Nikita Wilson Current Pedorthics (ISSN 1552-8111) is published bimonthly by the Pedorthic Footwear Association (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036. Telephone: 202-367-1145 or 800-673-8447, Fax: 202-367-2145, Web site: www.pedorthics.org, E-mail: info@pedorthics.org. Copyright© 2007, PFA. All rights reserved. No part of this publication may be reproduced in any manner without ­written ­permission. Letters to the Editor and other unsolicited material are assumed intended for publication and are subject to editing. Articles in CP do not necessarily reflect the opinion of PFA, its Board of Directors or its employees. CP’s use of trademarked names is done in an editorial fashion intended to benefit the trademark owner, with no intention of trademark infringement. Subscriptions are available for $45 per year in the United States ($65 outside USA). Back copies, if available, may be purchased for $5.00 U.S. If you have any questions regarding d isplay advertising or classified ads, please e-mail CPadvertising@pedorthics.org. Please send all product- and industry-related press releases to CPeditorial@pedorthics.org. 2 CURRENT PEDORTHICS • July/August 2007 Current Pedorthics, Publisher Jay Strother Current Pedorthics, Editor Dennis Coyle AD Page Name: PEL Supply Company Page 3 Pickup: May/June p. 3 President’s A Message from Message Current Pedorthics We need you! Current Pedorthics exists to serve you. Association publications have a unique place in the market. They bridge the space between an inward-looking newsletter and a commercial publication. But they can better directly address member readers because they are tuned in to the member experience. We have many goals for the publication: Kristi Hayes PFA Marketing Committee Chairwoman khayes0419@hotmail.com Dennis Coyle Current Pedorthics Managing Editor dcoyle@SmithBucklin.com • We want it to accurately reflect what our members do in their jobs – and the innovation they bring to their patients. • We want to alert you to the latest treatments, programs and products available. • We want what you read here to be readily applicable in what you do every day. • We want to highlight PFA events and activities that will help you better do your job. • We want to archive the association’s (and your) accomplishments. • And we want to report to the medical and consumer communities what PFA and its members are achieving. We need your help to ensure we reach these goals. Current Pedorthics seeks PFA member volunteers for a new editorial advisory committee. Many association and medical publications are served by editorial advisory committees. These groups (made up of interested member volunteers) keep the information conveyed in their respective publications on point and keep the topics addressed timely. What Do Editorial Committee Members Do? • They help establish the editorial calendar. An editorial calendar is an issue-by-issue list of planned topics and the specific article ideas that address them. Usually, this outline is created late in the calendar year for the next year’s issues. Having this outline of article in hand helps the staff editor better find interested writers. An editorial calendar also assists the advertising sales staff: Salespeople can approach advertising prospects and solicit ad space that addresses specific articles. This helps PFA offset the publication’s expense – and it gives credence to our publication as advertising validates that industry players view the publication as a timely and pertinent publication. • They suggest article topics/angles. 4 CURRENT PEDORTHICS • July/August 2007 Even when an editorial calendar exists, editorial committees can help hone it throughout the year. Additionally, these committee members help establish the right story approach for our audience. Even though our members can glean information from many sources, this is the one publication that addresses their perspective directly – and its content should reflect that. • They react/review to articles before publication (when necessary). While we do have a professional editorial staff at headquarters, these editors are not pedorthists. While these editorial staff members can assess the quality of writing and correct grammar and usage, there are times when the topics covered turn technical. This is when the editors need a committee of experts to contact to review articles. Serving on an editorial committee is not a laborintensive process: We anticipate bimonthly committee calls lasting no more than an hour. We will also meet during the PFA conference. Beyond that, you may be contacted on an article-specific basis depending on your area of expertise. Committee members are not required to write articles for Current Pedorthics. However, these members are encouraged to submit articles if they choose. Writers Wanted, Too If you do not wish to serve on the editorial committee, you can still help by submitting a pedorthics-specific article for consideration. Have you ever needed information on a subject and not been able to find resources? Do you have specific knowledge that you can share that would help other pedorthists better serve clients/patients? Are you conducting research that you want to share in an industry-specific publication? You can share your knowledge and research on these pages. Please contact us if you would like to write for the publication. We look forward to making this publication even better. Please help us meet these goals. Kristi Hayes PFA Marketing Committee Chairwoman Dennis Coyle Current Pedorthics Managing Editor