T h e B u s i n e s s o f Yo u r B u s i n e s s C U R R E N T PEDORTHICS Volume 41, Issue 1 Under the Business End of the Microscope Office Accreditation Efforts Eased with Help From PFA Tips for Surviving the Down Economy Business plans Pedorthic Footwear Association (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036 www.pedorthics.org T h e B u s i n e s s o f Yo u r B u s i n e s s C U R R E N T PEDORTHICS Volume 41, Issue 1 www.pedorthics.org Is Your Office Ready for its Closeup? Office Accreditation Efforts Eased with Help From PFA Tips for Surviving the Down Economy Business Plans Pedorthic Footwear Association (PFA) 2025 M St., NW, Suite 800, Washington, DC 20036 C U R R E N T PEDORTHICS V o l u m e 4 1 , I ss u e 1 Feature Copy 12 FEATURES Departments PFA Helps You Write the Book 4 From the Editor New Tool Eases Your Office Accreditation Efforts By Author 17 20 24 Lead Through Adversity: How to Succeed in Today’s Economy 6 Letter to the Editor 8 Ask the PFA Board of Directors G  reatest Challenges Facing Pedorthic Profession By Author 28 Industry News Write It Down: How to Create a Successful Business Plan 36 Vendor News 38 Pedorthic Industry Events By Author 40 Resource Center 13 Tips for Small Businesses to Thrive 43 Pedorthic Educators Directory By Author 44 Product Reference Guide N  ew! PFA Current Pedorthcs Advertiser Logos 48 Web Resources CURRENT PEDORTHICS • Volume 41, Issue 1 1 C U R R E N T PEDORTHICS Pedorthic Footwear Association Board of Directors Executive Committee President: Dane LaFontsee, C. Ped. Vice President: Kristi Hayes, C. Ped. Treasurer: Liz Chiles, C. Ped. Secretary: Jamie Dick, C. Ped., PT Immediate Past President: Randy Stevens, C. Ped. Directors John T. Hooper, C. Ped. Stuart L. Pressman, C. Ped., CO Arthur Smuckler, C. Ped. Michael D. Veder, C. Ped., CO, BOCO Faith Ballard, C. Ped., CO Harlon Compton, C. Ped., CO Tamara A. Daulton, C. Ped. Headquarters Staff Executive Director Brian K. Lagana Membership Services Coordinator Caroline Stainback Director of Education Al Baggett Education Associate Pedorthic Educators Liaison: Rick E. Sevier, C. Ped. Vendor/Manufacturer Liaison: Stephen O’Hare Legal Counsel: Allan J. Weiner Lauren Kemp Medical Advisors Raymond L. Fritz, DPM, C. Ped. Allan B. Grossman, DPM, FACFAS Craig Young, MD John Rubsamen Editorial Staff Jay Strother. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Publisher and Editor William Wargo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Art Director Patrick Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Design/Production Director of Meetings and Conventions Exhibits and Sponsorship Coordinator Wayne Horton Director of Marketing Gina Spear Marketing Coordinator Advertising & Services Kevin Hurley Caroline Stainback. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Membership Tracey Aaron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Current Pedorthics Wayne Horton. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PFA Symposium Government Relations Director Current Pedorthics (ISSN 1552-8111) is published bimonthly by the Pedorthic Footwear Association (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036. Telephone: 202-367-1145 or 800-673-8447, Fax: 202-367-2145, Web site: www.pedorthics.org, E-mail: info@pedorthics.org. Copyright© 2009, PFA. All rights reserved. No part of this publication may be reproduced in any manner without ­written ­permission. Letters to the Editor and other unsolicited material are assumed intended for publication and are subject to editing. Articles in CP do not necessarily reflect the opinion of PFA, its Board of Directors or its employees. CP’s use of trademarked names is done in an editorial fashion intended to benefit the trademark owner, with no intention of trademark infringement. Subscriptions are available for $45 per year in the United States ($65 outside USA). Back copies, if available, may be purchased for $5 U.S. If you have any questions regarding display advertising or classified ads, please e-mail Tracey Aaron at taaron@arlpub.com. Please send all product- and industry-related press releases to CPeditorial@pedorthics.org. 2 CURRENT PEDORTHICS • Volume 40, Issue 6 William H. Applegate Pedorthist Preferences Our customer service reps told us we should change our pedorthic ad to tell practitioners about the products that they get requests for day after day. Some of these have been around for awhile and are proven winners. And some of them are new products that everyone seems excited about. But all of them are worth taking a look at if you haven’t tried them before. So call your friendly, knowledgeable PEL customer service rep today and order an old friend — or a new favorite. Waterhouse Leather Leather Hides Silipos® Achilles Heel Pad™ Darco Wound Care Shoe System UCO International Plaster Sculpting Tool Kit SoleTech® Advance™ Orthopedic Footwear Becker Orthopedic Tamarack Shearban® Sheets Anatomical Concepts PRAFO® Bauerfeind® GloboPed® Heel Relief Shoe Aetrex® PEL Focus Styles Keeping Pace Pediatric Brown Casual Shoe Acor Orthopedic Comfort Street Footwear with Tandem Closure Renia Colle de Cologne All Purpose Cement ® Experience the Power of One. One warehouse. One order. One shipment. One invoice. One less thing to worry about. Phone: 800-321-1264 Fax: 800-222-6176 E-mail: customerservice@pelsupply.com Web: www.pelsupply.com