current Pedor thics T he Offic i a l P u b l i c a t i o n o f t h e P e d ort hi c Foot care A ssoci at i on Retail Issue Do We Need Pedorthists in a Retail Setting? (page 24) The Developing and Desiging of a Retail Space (page 54) ...and more Vol. 46, Issue 2 | March/April 2014 | www.pedorthics.org Easy? Hardly. Worth it? Definitely. It’s not too late to switch to ABC and discover the difference. DiD you know? • Pedorthic accreditation with ABC costs nearly 40% less than competitors • Every year, more facilities choose ABC for pedorthic accreditation • ABC accreditation helps ensure compliance and improve audit outcomes Contact us today to find out how ABC can make a worthwhile difference for your business and your customers ABC Proudly serving the profession for 65 years American Board for Certification in Orthotics, Prosthetics & Pedorthics, Inc. abcop.org • accreditation@abcop.org • 703.836.7114 Introducing the Apex T2000 Stretchable. Now, in stock for immediate delivery! current Pedorthics Executive Committee President Joseph “Jay” Zaffater, C. Ped. Vice President Rob Sobel, C. Ped Treasurer Dean Mason, MA, OST, C. Ped., CO, L. Ped., LO Secretary Chris Costantini, C. Ped. Directors Matt D. Almeida, C.Ped. CPA, BOCO, BOC Pedorthist; Kevin Jaeger, C. Ped., L. Ped.; Jeremy A. Long, BOC Pedorthist; Benjamin Nebroski, C. Ped.; Casper Ozinga, BA, C. Ped., C.Ped (AU); Althea Powell, C.Ped. L. Ped, OST; Rachel Eisenfeld, C. Ped. COF; and David Sparks, C. Ped. Vendor/Manufacturer Liaison Andrew B. Simonds Medical Advisor James B. McGuire, DPM, C.Ped., PT Editorial Staff Volunteer Executive Editor Rob Sobel, C. Ped. Editor Margaret Hren Art Director Teresa Gutsick Design/Production Derek Heilmann printer HBP Advertising & Sales Staff Current Pedorthics Tracey Aaron, Arlington Publishing Membership Brian K. Lagana Headquarters Staff Executive Director Brian K. Lagana Membership Services Brian K. Lagana continuing Education Brian K. Lagana Meetings and Conventions Manager Rebecca Fazarri, CMP Marketing and Communications Manager Margaret Hren Advertising Sales and Fulfillment Management Tracey Aaron Exhibit and Sponsorship Sales Manager Donna Jarvis-Miller Government Relations Director William H. Applegate, Bryan Cave, LLC Legal Counsel Allan J. Weiner, Kelley Drye & Warren, LLP Publications Committee Chair Rob Sobel, C.Ped. Members Tamara A. Daulton, C.Ped.; Dean Mason, C.Ped., OST, CO, L. Ped., LO; Ben Nebroski, C. Ped.; Jay Zafatter, C.Ped.; BOC Pedorthist; Rachel Eisenfeld, C. Ped. COF; Kevin Jaeger, C. Ped., L. Ped.; Von Homer, BOC Pedorthist; Sarah Henry-Jones, B.A., C. Ped., Tara Evans Mina, C. Ped., L. Ped. Current Pedorthics (ISSN 1552-8111) is published bimonthly by the Pedorthic Footcare Association (PFA), 8400 Westpark Dr., 2nd Floor, McLean, VA 22102. Telephone: (703) 610-9035 Fax: (703) 995-4456, Website: www.pedorthics.org, Email: info@pedorthics.org. Copyright© 2014, PFA. All rights reserved. No part of this publication may be reproduced in any manner without written permission. Letters to the Editor and other unsolicited material are assumed intended for publication and are subject to editing. Articles in Current Pedorthics do not necessarily reflect the opinion of PFA, its board of directors or its employees. Authors are responsible for the validity of their content and credentials. Current Pedorthics’ use of trademarked names is done in an editorial fashion intended to benefit the trademark owner, with no intention of trademark infringement. The annual subscription fee is included in PFA members’ dues. Subscriptions are available for $80 per year in the United States ($110 outside U.S.). Back copies, if available, may be purchased for $12 U.S. If you have any questions regarding display advertising or classified ads, please contact Tracey Aaron at (815) 356-8344 or email taaron@arlpub.com. Please send all product and industry-related press releases to editorial@pedorthics.org. 2 Pedorthic Footcare Association www.pedorthics.org WHAT’S NEW from Acor’s closed-cell EVA foam is now available in Light Blue and Grey A new lowdensity EVA that delivers unsurpassed performance. Think of it as an even higher grade Microcel Puff. Plastazote® LD45 Now available in seven colors! This EVA/cork blend that is ideal for base layers in foot orthotics and posting, now available in black! This EVA foam is now available in even more colors! Check out our NEW 2014 Select Footwear Catalog, with offerings from DREW, ORTHOFEET, OASIS, KeepingPace and Hush Puppies. All shoes in this publication are HPCPS Code A5500 and are current top sellers! 5½“ x 8”, 32 pages Call ACOR to reserve your copy. www.acor.com orderentry@acor.com Scan this barcode with your smartphone QR reader 800-237-2267 or visit: www.acor.com/downloads.php to download our latest catalogs Look for us: You Tube We make our patients’ orthotics with Riecken’s PQ Gel. Make custom orthotics with Riecken’s Professional Quality Viscoelastic Polymer Gel PQ Liquid is available in 2 part, pint or quart kits and mixes easily for consistent results. • A true, soft-tissue supplement • Ideal for arthritics and diabetics • Make total contact, custom inlays View the Ecatalog of • Insoles • Heel Cups • Pads • Lifts • Wedges • Spring Plates at www.FootComfortWorld.net and/or flexible orthotics, distal end pads and bases for healing sandals • Make custom pads any durometer • Cures in approximately 20 minutes at 72° • Contains no nutritive components for microbe growth • Contains no cellular constructions so there is no collapse in load-bearing areas • Fast and simple to use when custom casting molds • Requires no expensive production equipment. PQ produces a custom inlay with maximum shock absorption and dissipation. Its uses include flexible orthotics, distal end pads and healing sandals. Call (800) 331-8040, ext 100, to order PQ Gel Foot-Care Products. 3 Laboratory of Foot-Care Products Evansville, IN PQ Gel Foot-Care Products are also available from Cascade, G&W Heel Lifts, PEL, P.W. Minor, R&B Medical, Ruby Leather, Verne Bintz and Warwick Enterprises.