The Clock is ticking! Look Inside for Registration Details! Hotel & Travel Hotel Reservations, Travel Information and Discounts! CONFERENCE LOCATION Hilton Orlando Lake Buena Vista (in the Walt Disney World Park®) 1751 Hotel Plaza Blvd. Lake Buena Vista, FL 32830 HOTEL RESERVATIONS PFA has reserved a block of discounted rooms at the Hilton Orlando Lake Buena Vista for your convenience during the 55th Annual Symposium & Exhibition. All educational sessions and the exhibit hall will take place at the Hilton Orlando Lake Buena Vista. Rates: $160.00 Single/Double Occupancy per night, plus applicable state and local taxes. To obtain the PFA preferred rate, reservations must be made by the reservation cut-off date of September 21, 2014. These rates are available three days prior and three days after the meeting dates. Reservations can be made by calling the hotel directly at (800) 782-4414. Be sure to reference the code “PFA” for the group rate. Reservations can also be made online by visiting the visiting the Symposium & Exhibition section of PFA’s website at www.pedorthics.org and clicking on the Hotel and Travel tab. PFA Room Block Reservations Cut-off date: September 21, 2014 Reservations received after 5:00 pm local time at the hotel on the cut-off date and after will be accepted at the Group’s prevailing rate, based on availability. Please note: there is no guarantee that rooms will still be available until September 21, 2014 as we anticipate our block selling out. Please reserve your room early. ABOUT THE HOTEL Ideally located in the Downtown Disney® Resort area, Hilton Orlando Lake Buena Vista hotel is steps away from exciting theme parks and popular tourist attractions. Discover Downtown Disney® Marketplace, Downtown Disney® West Side, and Cirque du Soleil®. Enjoy complimentary transportation to Disney theme parks and experience extra magic with Disney’s Extended Theme Park Hours benefit, providing additional time and shorter lines. Unwind with a movie in your stylish guest room and stay in touch with high-speed internet access at this official Walt Disney World® hotel. Upgrade to a spacious suite with separate living and sleeping area—ideal for families and entertaining friends. Choose from a variety of amazing dining options. On Sundays, take the kids to Covington Mill, located inside the hotel for a Disney Character Breakfast in Orlando. This is a great opportunity to get autographs and take pictures with your favorite Disney friends. Sample delicious Japanese cuisine at the Benihana Steakhouse and Sushi. Sip a cocktail at the Rum Largo Poolside Bar and Café and savor innovative Italian cuisine at Andiamo Italian Bistro. Enjoy a refreshing drink and light snack in the inviting John T’s Lounge. Stay active in the 24-hour fitness center and swim laps in the two heated outdoor pools. Make use of the 24-hour business center complete with modern business amenities. HIGHLIGHTS • • • • • Located in the Walt Disney World® Resort-nestled directly across from the Downtown Disney® area Complimentary transportation to and from all Walt Disney World® Theme Parks Extra magic with Disney’s Extended Theme Park Hours 24-hour fitness center and two heated swimming pools Disney Character Breakfast every Sunday WHAT TO DO AROUND HERE Hilton Orlando Lake Buena Vista, located in the Walt Disney World® Resort, is ideally situated across from the Downtown Disney® Resort area. This Orlando hotel is steps away from popular attractions such as Downtown Disney® Marketplace, Magic Kingdom® Park, Disney’s Animal Kingdom® Theme Park, Disney’s Hollywood Studios®, and two exciting water parks. Have even more fun at Disney theme parks with Extended Theme Park Hours. Enjoy an extra hour of fun before the theme park opens to the public and stay up to three hours later. Visit SeaWorld® Orlando and view sea lions and dolphins up close. View the Jewel of the Sea Aquarium. Learn about rescued manatees and watch sharks from the safety of underwater funnels. Explore Universal Orlando® Resort— experience the magic of movie making and discover a range of exciting movie-based rides. After the excitement of thrilling theme parks, unwind and play a round of golf, relax on the beach or enjoy afternoon shopping at Mall at Millenia and Prime Outlets International. Check-in/Check-out Times: Check-in 3:00 pm Check-out 11:00 am current Pedor thics T he Offic i a l P u b l i c a t i o n o f t h e P e d ort hi c Foot care A ssoci at i on Pre-Symposium Issue Fall into Marketing and Spring into Success (page 30) Introducing PFA's New Retail Committee (page 28) ... and more Vol. 46, Issue 5 | September/October 2014 | www.pedorthics.org Each year, more individuals choose ABC for pedorthic certification than any other credentialing body. With ABC’s unprecedented commitment to education, training and high standards, it’s not hard to see why. To find out how you can become ABC certified, call 703-836-7114 or visit us at abcop.org www.aetrex.com Stop by Aetrex booth #401 to see our new footwear collections current Pedorthics Editorial Staff Editor Margaret Hren Volunteer Executive Editor Rob Sobel, C. Ped. Art Director Teresa Gutsick Design/Production Derek Heilmann printer HBP Advertising & Sales Staff Current Pedorthics Tracey Aaron, Arlington Publishing Meetings and Conventions Manager Rebecca Fazarri, CMP Exhibit and Sponsorship Sales Manager Andre Cholewinski, CPM Headquarters Staff Executive Director Brian K. Lagana Marketing and Communications Manager Margaret Hren Membership and continuing education Brian K. Lagana and Margaret Hren Government Relations Director William H. Applegate, Bryan Cave, LLC Legal Counsel Allan J. Weiner, Kelley Drye & Warren, LLP Current Pedorthics (ISSN 1552-8111) is published bimonthly by the Pedorthic Footcare Association (PFA), 8400 Westpark Dr., 2nd Floor, McLean, VA 22102. Telephone: (703) 610-9035 Fax: (703) 995-4456, Website: www.pedorthics.org, Email: info@pedorthics.org. Copyright© 2014, PFA. All rights reserved. No part of this publication may be reproduced in any manner without written permission. Letters to the Editor and other unsolicited material are assumed intended for publication and are subject to editing. Articles in Current Pedorthics do not necessarily reflect the opinion of PFA, its board of directors or its employees. Authors are responsible for the validity of their content and credentials. Current Pedorthics’ use of trademarked names is done in an editorial fashion intended to benefit the trademark owner, with no intention of trademark infringement. The annual subscription fee is included in PFA members’ dues. Subscriptions are available for $80 per year in the United States ($110 outside U.S.). Back copies, if available, may be purchased for $12 U.S. If you have any questions regarding display advertising or classified ads, please contact Tracey Aaron at (815) 356-8344 or email taaron@arlpub.com. Please send all product and industry-related press releases to editorial@pedorthics.org. Dr. James B. McGuire, DPM, PT, C. Ped. Temple University School of Podiatric Medicine Dr. Melodie Phillips, Ph.D. Associate Professor of Marketing, Middle Tennessee State University Dr. Joseph Mozena, DPM Portland, OR Ben Nebroski, C. Ped. Irving’s Shoe Fly New Balance, Harrisburg, PA Chris Stanley, C. Ped. Lamey-Welleham Shoes, Auburn, ME Glenn Cumberland Founder of Fastech, Troy, MI Sarah Henry-Jones, B.A., C. Ped. Irving’s Shoe Fly New Balance, Camp Hill, PA Margaret Hren Editor & Staff Contributor, Current Pedorthics Are You Following Us On Our Social Media Networks? Like us on Follow us on Connect NOW with PFA and Others in the Pedorthics Community! Follow us on Follow us on O and P Don’t miss out on the latest announcements and current topics we’re discussing on social media 24/7. Join PFA today on Facebook, Twitter, LinkedIn and O and P Social for the latest industry and practice buzz! 2 featured contributors Pedorthic Footcare Association www.pedorthics.org