SEPTEMBER 2023 FIREFLY FASHION WEEK STREET LEVEL STORY TELLING NEW YORK BE CENTRE OF ATTENTION FASHION WEEK THE RIGHT AUDIENCES AT THE RIGHT TIME IN THE RIGHT PLACE BE THE CENTRE OF ATTENTION An unparalleled opportunity for a fashion house to showcase its brand and reach a highly influential audience. Known as the fashion epicenter of the world, 5th Avenue is synonymous with luxury, style, and trendsetting. By strategically driving advertisements around this prime location during the prestigious Fashion Week, a fashion house can capture the attention of not only the industry's elite, but also fashion enthusiasts, celebrities, influencers and international visitors. "...reinforcing your fashion brand's commitment to both heritage and cutting edge design." STREET LEVEL STORY TELLING The bustling streets of New York City serve as a vibrant backdrop, amplifying your brand's visibility and creating a buzz that extends beyond the physical location. The integration of digital taxi media in this iconic setting offers a unique blend of tradition and innovation, reinforcing your fashion brand's commitment to both heritage and cutting-edge design. By seizing this opportunity, you can elevate brand presence, increase brand awareness, and establish a lasting impression among key tastemakers, making it an ideal investment for maximum exposure and industry impact. FIREFLY'S IN-CAR EXPERIENCES VIP ACCESS New York Fashion Week is not just an event; it sets the stage for future trends and influences global fashion. Firefly’s cuttingedge screens, Taxi Tops and Taxi TV™, have sophisticated geo-targeting and dayparting capabilities to showcase your campaign to trendsetters and innovators as they swarm to the runway shows. Since 2007, Taxi TV™ has accompanied riders to provide an effortless transit experience, tapping into local NBC news and entertainment programming. The integration of digital screens in taxis enables interactive and dynamic content delivery, enhancing consumer engagement and brand recall. A visually captivating platform that effectively engages consumers on the move, while leveraging geo-fencing and targeted demographics through data partnerships and programmatically enabled media for precise audience reach and impactful ad delivery. "...showcase your campaign to trendsetters and innovators as they swarm to the runway shows." 109K+ TOTAL TAXI TRIPS PER DAY STREET LEVEL STORY TELLING 6,830 TOTAL TAXIS 1ST AD DURING EVERY RIDE TARGETING By combining data analysis, location-based targeting, geofencing, data partnerships, and programmatic activation, Firefly can effectively geo-target the right demographic in the right location during New York Fashion Week, maximizing your fashion brand's exposure and impact among your intended audiences. GEO-FENCING NEUSTAR Our data partnership allows us to access detailed demographic information. We can refine targeting based on factors such as age, gender, interests, and shopping behaviors. AUDIENCES 2 weeks: 9/4 - 9/17 Lower Manhattan zip codes: ~250M imps 1 mi radius Spring Studios: ~40M imps STREET LEVEL STORY TELLING Grab the attention of young, hip, urban consumers who have a keen interest in popular premium streetwear brands. As well as sophisticated older consumers who are more inclined to spend on established, heritage brands. Both segments are highly likely to attend NY Fashion Week and are known for their willingness to spend money on fashion-related experiences. They share a passion for staying updated with the latest trends and developments in the industry. Source: Neustar NEW YORK FASHION WEEK OWN 5TH AVENUE With our advertising solutions, your brand can achieve an impressive 25% SOV during the highly anticipated New York Fashion Week, maximizing your brand’s visibility and impact in the fashion industry. By strategically owning digital displays between 35th to 80th, encompassing Madison Avenue to 5th Avenue, and targeted taxi wraps in key locations, we can ensure your brand dominates the fashion epicenter of the world. Our comprehensive media plan will secure prime advertising real estate and drive placements that guarantee the highest exposure to fashion insiders, influential tastemakers, and fashion enthusiasts. We will position your brand as a trendsetting force and enable you to stand out during New York Fashion Week. Maximize your return on investment during this exceptional fashion event. $140k DIGITAL TOPS + CUSTOM CAR WRAPS 25% SOV 7,500,000 impressions $85k DIGITAL OPTION ONLY 25% SOV 7,500,000 impressions STREET LEVEL STORY TELLING